Jodi Hrbek, Founder of Ask to UNCOVER
Author of Rock Your Role as a Salesforce Admin.
ASK TO UNCOVER™
Good practitioners know the right questions matter.
Great ones have a system for finding the questions they didn't think to ask.
An 8-week live cohort for consultants and delivery professionals
There’s always more to uncover. This is your system for finding it.
Now Enrolling · Seats Limited
THE PROBLEM
Even great practitioners miss things.
Most misses don’t look like failures, but they still cost you.
Rework that could have been prevented. Stakeholder trust that's hard to rebuild. Solutions that almost landed. The impact you worked toward but didn't quite reach. These aren't catastrophic failures — they're the quiet accumulation of things that didn't get uncovered in time.
The professionals who catch them consistently aren't more skilled. They have a system.
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You delivered exactly what was scoped. The quality was there. But somewhere in the communication, the timing, or the framing — it didn't land the way you intended.
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Everything seemed aligned. The kickoff went well. Then somewhere between the start and the finish, something shifted — a priority, an assumption, a definition nobody stopped to clarify. By the time it surfaced, you were already too far in.
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The execution was excellent. The quality was undeniable. But somewhere between the ask and the build, the real problem never surfaced. You delivered what they brought you — and the thing that actually needed solving is still waiting.
The UNCOVER LENS
UNCOVER: A Practical Way to Spot What Gets Missed
UNCOVER helps you check your own blind spots: the questions you didn’t know to ask, the assumptions you didn’t realize you were making, and the context no one thought to name. Use it before a meeting, after a stakeholder call, at a milestone, or anytime something feels unclear.
Designed to strengthen your existing process, not replace it.
The structure is simple. The skill is learning to notice what is missing. Over eight weeks, you’ll practice applying the UNCOVER lens to real stakeholder situations so better questions become part of how you think, listen, and work.
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What's the full story behind this request?
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Is this the real problem — or just the one they named?
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When they say that word, what do they really mean?
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What's it worth to solve this?
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What are they picturing — and what haven't they said out loud?
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What trade-offs haven't been discussed yet?
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Do we actually agree — or are we just moving forward? And how long has it been since I made sure?
WHAT CHANGES
A Different Way of Working
The program isn't measured by what you learn. It's measured in what you do differently.
In the meetings already on your calendar. In the projects on your plate. In the work you're known for a year from now.
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You stop saying yes before you fully understand.
The bias toward action is real. You feel it, and you slow down anyway. The clarifying question you used to think of after you hung up, you ask in the meeting. -
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Less project friction.
Things just feel easier. You're setting expectations and clearing up assumptions sooner, so there are fewer late nights and fewer surprises. You stay aligned with your stakeholder at every step. The work feels better. So does the relationship.
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You earn a reputation for delivering the right and right-sized solution.
Not the person who delivers what was asked. The one who finds what wasn't. You know what the problem is worth, what's at stake, what success looks like. Stakeholders stop bringing you tasks and start bringing you problems.
That’s the difference between good and great.
WHAT TO EXPECT
A muscle you build, not a course you watch.
You apply it from day one — in your real work, alongside peers doing the same.
Weekly live sessions.
Eight 90-minute interactive sessions. Each session introduces or reinforces part of the UNCOVER system through discussion, examples, and realistic stakeholder scenarios.
Applied practice that builds the habit.
Each week includes prompts and small actions that help you spot opportunities for asking in your real work, then bring those moments back for reflection and discussion.
The UNCOVER Playbook
A practical reference you can keep using after the program, with the UNCOVER system, talk tracks, diagnostic prompts, and tools for planning more impactful stakeholder conversations.
Peers who sharpen your thinking.
A group of delivery professionals working through the same shift. You'll hear how others apply the system and learn from their stories.
You’ll listen to realistic stakeholder conversations before select sessions, bring your observations to the group, discuss what surfaced through the UNCOVER lens, and take practical insight back to your projects.
WHO‘S A FIT?
If you're doing good work and want a system for doing great work — consistently — this is for you.
Whether you've been doing this for two years or twenty. Whether you're consulting externally or working from inside. Whether your platform is Salesforce, ServiceNow, Hubspot, or something else entirely. The system is the same, and so is what it catches.
ENROLLMENT
Join the Next Cohort
Public Cohort Enrollment
$950 per seat
The value shows up quickly: one avoided rework cycle, one project that hits the mark, or one clearer decision before you build.
What’s Included
Live sessions facilitated by Jodi Hrbek
Practical tools, talk tracks, and diagnostic prompts
Guided debriefs of realistic stakeholder conversations
Peer discussion that helps you spot what you have missed
Sending 3 or more from your team? Email info@asktouncover.com for group rates.
NEXT COHORT
June 3 - July 22
SCHEDULE
Wednesdays
12:00 pm ET / 11:00 am CT
FORMAT
8 live sessions | 90 minutes each
Seats are limited.
The last cohort sold out.
FAQS
Things you might be wondering
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The program is built for anyone responsible for turning stakeholder requests into delivered work. That includes consultants, solution architects, business analysts, project leads, admins, implementation specialists, customer success professionals, and internal delivery leads. The title matters less than the dynamic. If your job involves figuring out what someone really needs and delivering something that meets it, the system applies..
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The program works across experience levels. The system isn't level-specific. It's about how you ask questions, which matters whether you're building your instincts or sharpening ones you already trust. The pace assumes you've been in stakeholder conversations before, but you don't need a particular number of years on your résumé to get value. If you're not sure where you fit, reach out and we'll talk it through.
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Jodi’s stories draw from her long tenure in the Salesforce ecosystem, so the examples will undoubtedly be relatable and applicable to Salesforce professionals, but the lessons are platform-agnostic and relevant to any technology or consulting role.
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Ninety minutes for the live session, plus 20 to 30 minutes of practice between sessions most weeks. Sessions are recorded if you need to miss one.
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Many participants expense the program through their professional development budget. Receipts and expense-friendly invoices are available on request.
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Credit card payments go through the enrollment page directly. If your finance team requires ACH or an invoice, contact us before enrolling, and we'll set it up.
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Yes! We offer private team sessions tailored to your company’s specific needs. Reach out to info@thequestionworkshop.com for details.
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We offer a full refund for cancellations made at least 48 hours in advance. However, if you have a last-minute change, you’re welcome to send someone in your place at no extra charge—just let us know in advance